Look and Feel Your Fiercest

You know how some women wake up looking all refreshed and don’t need any makeup? You know who I'm talking about: those ladies with naturally rosy cheeks and sky-high cheekbones. You’re probably thinking, “Yeah, Tyra, like you!” Well, guess what? I’m not one of them! I paint my pretty on! I give myself a TYover EVERY SINGLE DAY. I believe natural beauty is kinda of not fair. But I also believe make up is the great beauty equalizer. Everyone deserves to look and feel fiercely beautiful!

#TyTyTruth: Without makeup, I never would've been a supermodel. This is why I’ve created TYRA Beauty —to give you the power to transform what you’ve got, into what you want—fast! Until now, quality makeup has been time consuming, complicated, and pretty damn intimidating. Forget all that! We’ve created innovative, luxurious and easy-to-use products to help you look and feel your fiercest—in just minutes!

How are Tyra Beauty Products Different?

We believe you shouldn’t have to be a professional makeup artist to get fiercely sculpted features. TYRA Beauty products are so simple you don’t have to be a pro—and you definitely don’t need a billion brushes and applicators; just your own Four Fast Fierce Fingers. Tyra spent years developing innovative TY-Glide Technology, a forgiving formula that smoothes onto your skin like silk, so you can give yourself a TYover in just minutes.

Ty-Glide Technology

blendable color with luxurious glide on application. None of that dry unworkable nonsense!

Our Oh, HELL No! List

The beauty industry can have a nasty side—and you’d better believe Tyra refuses to have any part of it. This is our list of, Oh, HELL no!—we would never use these ingredients or practices. And do we test on animals? Oh, HELL no!

The Bad Stuff Why It's Bad for You
Animal fats, oils, and musks Tallow, rendered beef or mutton fat, oils or musks from animals like mink, emu and sharks that are procured after an animal has been killed.
Benzalkonium chloride A disinfectant used as a preservative and surfactant associated with severe skin, eye and respiratory irritation and allergies.
Bisphenol A (BPA) A hormone disruptor that may also alter DNA, used in plastics and resins.
Butoxyethanol A solvent used to control viscosity, or a “fragrance” additive. It irritates skin and may cause cancer and reproductive toxicity.
BHA and BHT Synthetic antioxidants used to extend shelf life. They are likely carcinogens and hormone disruptors, and may cause liver damage.
Coal tar hair dyes and other coal tar ingredients A byproduct of coal processing that is a known carcinogen. Has been linked to cancer and can be contaminated with heavy metals toxic to the brain.
1,4-dioxane Possible human carcinogen associated with manufacturing of surfactants.
Formaldehyde A known carcinogen that is also linked to asthma, neurotoxicity, and developmental toxicity.
Hydroquinone A skin lightening chemical that inhibits the production of melaninand is a linked to cancer, organ toxicity and skin irritation
Methyl cellosolve A fragrance ingredient and solvent that is an irritant and a possible neurotoxin, developmental toxin, and cause of DNA mutations that may possibly lead to cancer.
Mercury and mercury compounds (also listed as Thimerosal) Metallic element used as a preservative and antiseptic linked with damaged brain function.
Oxybenzone Primarily used in sunscreens and linked to allergies, hormone disruption, and cellular damage.
Parabens A class of preservatives believed to be hormone disruptors, which alter important hormonal mechanisms in our bodies. Parabens mimic estrogen; they can lock on to our cell’s own estrogen receptors and interfere with important natural signals. They may also be associated with triggering breast cancer; although this has not been proven. Look out for ingredients with “paraben” in their name (methylparaben, butylparaben, propylparaben, isobutylparaben, ethylparaben.)
Phthalates (DBP, DEHP, DEP and others) Used in the production of plastics to make them soft and pliable as well as in personal care products as fragrances. Considered to be endocrine disruptors that interfere with normal hormonal function and metabolism.
Resorcinol Toxic in high doses and can disrupt the function of the central nervous system and lead to respiratory problems while disrupting the endocrine system, specifically thyroid function. In low levels, irritating to eyes and skin.
Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES) SLS and SLES are surfactants that can cause skin irritation and trigger allergies.
Toluene A volatile petrochemical solvent that is toxic to the immune system and may cause birth defects.
Triclosan and Triclocarban Antimicrobial pesticides toxic to the aquatic environment; may also impact human reproductive systems.