Lip Color


Shade: Show Some Cleavage - Rosy pink
What Lipstick? That’s what you’ll be sayin’ after applying this sheer, weightless, luxurious lip color that goes on ever- so smoothly—without using a mirror!
  1. Just like your Momma always says, "Lipstick is best applied to moisturized lips."
  2. No need to stress about perfect application! What Lipstick? only goes where you want it to.
  3. Now, layer on as many coats of What Lipstick? as you want to fierce up your pout. Don’t be shy!
Not your typical matte lipstick, TYRA beauty’s What Lipstick? provides a beautiful sheer kiss of easy gliding color with a finish like no other. Subtly blurred effect on application, provides a mirror free, goof-proof application every time, while providing hydration and comfort to lips.
Dimethicone, Caprylic/Capric Triglyceride, Silica, Octyldodecanol, Euphorbia Cerifera (Candelilla) Wax, Octyldodecyl Stearoyl Stearate, Dimethicone Crosspolymer, Beeswax (Cera Alba), Polyethylene, Perfluorononylethyl Stearyl Dimethicone, Copernicia Cerifera (Carnauba) Wax, Tocopheryl Acetate, Caprylyl Glycol, Phenoxyethanol. May Contain (+/-): Titanium Dioxide (Ci 77891), Iron Oxides (Ci 77491, Ci 77492, Ci 77499), Red 7 Lake (Ci 15850), Red 30 Lake (Ci 73360), Yellow 5 Lake (Ci 19140).

Like Butter

Emerald | Houston, Texas


I love this product! It feels smooth like butter!


Crystal | Duluth, Minnesota


I got the Younger Man shade and it's super girly and pretty! It feels amazing on my lips. It glides on like butter and then sets to a finish that isn't too matte or dry but also isn't too wet....it's just perfect! Can't wait to try Ask for a Raise!

It's all about ..........What Lipstick?

Sue Mueller | Troy, Illinois


Love this lipstick i can put it on without a mirror looks good when I'm casual or dressed up. I love that it feels like a gloss but yet i don't feel like my lips look so shiny I don't always at my age want the shiny lips. They always feel protected and stay moist LOVE Love WHAT Lipstick??

Genius lip color that fades, because lip color should fade!

Ms. Jerica | Boston, Massachusetts


So much fun with What Lip Stick, I can have lunch and and still enjoy a my lip color. Again I have both "Younger Man" & "Ask For A Raise" both are so awesome, so classy. Another treasured experience I like to save for a grand event.

Sweet to Sexy

Elyn | Mount Vernon, Ohio


What Lipstick? is so smooth and luxurious! I feel like my lips are moisturized and protected. A little goes a long way for a light, sweet look during the day. For a bolder look, I apply more - and it's weightless! What Lipstick? is not sticky - no flyaways getting in to my smile!

SSsshhhh my lipstick is talking

Tina | Irvine, California


I can't believe how long my lips stayed feeling soft and nourished long after I removed my What Lipstick. I love that you can have a fresh natural flush of color on your lip or apply more a little at a time to create a more dramatic look that says Kiss Me Now!!